The 10 Commandments of David Pogue
I was reading New York Times Technology columnist David Pogue today and he has created his Ten Commandments for Consumer Technology Companies. Many of them were right on the mark. From indestructible plastic wrap to manuals localized into some unrecognizable language, Pogue makes the point that many current consumer technology companies have lost sight of the consumer. By making tools difficult to use, losing sight of customer support and creating forced obsolescence, we are all too often forced to fend for ourselves once they have our cash. This is a decidedly non-technical article and an easy read. You may need to register with the New York Times to read it but I recommend it if you have a spare moment. I can imagine it on company bulletin boards world-wide. Or at least I hope so.
posted by Drew Keller @ Wednesday, November 02, 2005
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